I am always on the move, that is when I think best. I am driven by curiosity and the desire for new things. Listening to people, allowing my thoughts to run free and capturing them. Digging deep into topics – often so deep that it is difficult to stop. Understanding complex contexts better and better is what brings me satisfaction – until the next question pops up. What fascinates me? Fathoming people, their feelings and their actions and developing smarter methods to do so. What inspires me: helping the client to move forward. My most valued affirmation: when my work produces results that shed new light on things and contributes to measurable success in the brand and product cycle.